Company Logo Design

There are thousands of uses for your logo. Most people put their logo design on business cards, signage, t-shirts, etc. Now, people are putting logos on their bodies. This article may or may not surprise you.
This is when you know your logo and brand is legitimate. How great is it for companies to have free advertising on the human body. Most companies are able to have their logo on clothing; unfortunately, clothing has to come off some time. The tattooed logos will always be there reminding people of their undying loyalty to their favorite brands.

What if your brand isn’t quite that popular? What if nobody wants to give you the free advertising? No worries, you can always buy ad space on a body. In the past few years, Goldenpalace.com has purchased spots on foreheads, chests, and other unmentionable body parts.

Take a look at the story here.

Here’s the interesting question, does your logo look good enough to tattoo on someone’s body?

American Idol, is now officially a worldwide phenomenon. Even in communist China, the Western Culture is infiltrating all aspects of their culture and business. Chinese carmaker GEELY, has even gone so far as to use the popular American Idol judging format to select their new logo. A group of adjudicators, after a 4 phase selection process, will narrow down 100 finalists to the single winning entry. The ‘lucky’ winner, according to this article, will earn $58,000.

I have a few problems with this. First: Unless you have Simon, you WILL fail…even if you get some other English guy, or gal that loves hurling insults, there is only one Simon. Second: It annoys me that so many large companies are switching to ‘contest’ formats for graphic design work. This article perfectly articulates this problem, although on GEELY’S behalf, $58,000 for a logo is a respectable sum. Third: A logo should not be GEELY’S primary concern, getting a new name should be. Mercedes…Lexus…Bugatti…Geely??? One of these names is not like the other ones. The others conjure up thoughts of luxury and quality, Geely evokes thoughts of a children’s board game.
I have proposed a logo for them below.

It appears that even Institutes of Higher Learning are not impervious to plagiarizing one another. Pass off someone else’s thesis as your own, and you get kicked out of school. But pass off another school’s logo as your own, then take them to court so they can no longer use it?

The University of Southern California is doing just that to the University of South Carolina.

This story has some of the details of the lawsuit. The University of South Carolina has been around since the turn of the 1900’s, but do a search for ‘USC’ within the almighty Google, and see which school shows up first in the search engine ranking.

This story will be interesting to follow, because it shows:
1. Just because you are using a logo first, does that mean that you are protected from another person stealing it?
2. Even large Universities, with some of the most creative people on the planet, are not immune to copying another large University’s logo.
3. Will popularity as seen in Google’s results, be a factor in deciding who has the right to use the interlocking letters? If consumers confuse one with the other, and it is shown that more people associate the interlocking letters with the California school, will that sway the judges?

We think that they should battle it out in a giant sports/academics tournament. Gamecocks vs. Trojans, winner takes all rights to the logo, and the other school is forced to become a 2-year Junior College in humiliation. Errrrr wait a second, the Snow College Badgers might have something to say about that…