Company Logo Design

While the World Cup was hot and heavy not too long ago we posted several articles on the furor surrounding the logo itself. The World Cup may have ended with Italy the victor, but there will be another Cup in 4 years and that logo has now been unveiled to mixed reviews.

Several good articles have been written hereand here. The second story gives you EVERY logo used by FIFA since 1966, the first time a logo was used. Fifa seems to be fairly consistent in its’ decisions at least. AdFreak has already posted a ‘rebuttal’ logo from those not happy with Fifa’s decision.

Park, the russian agency that created the alternate, says, “FIFA World Cup is the most important sport event for the mankind. The championship is not only sports action. It’s a significant cultural event, a worldwide festival. Each country represents a wonderful performance. It is a performance where each player acts the important role. Someone’s artful as a snake or strong as an elephant, and someone embodies speed, power and stamina like leopard—the symbol of Southern Africa. This animal has inspired PARK to create a new identity of the FIFA World Cup 2010.”
They even went so far as to show the logo “in action” with photos from the recently completed Cup here.
What do you think?

This entry was posted on Tuesday, August 29th, 2006 at 7:39 am and is filed under Design Tips, Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.