Designers Write?
Calling All Designers: Learn to Write!
by Derek Powazek
We’ve all been there. The client says, “Just design it. We’ll flow the content in later.” Or the designer says, “Here’s what the page looks like. I just used gobbledygook for the text, cause that’s not my job.” Unfortunately, that’s no way to design a good experience.
It may be fashionable to say “markets are conversations” or “design is about communicating ideas,” but how can that be true if the designers aren’t working with, or actually writing, the text?
User experience isn’t just visual design
It’s time we designers stop thinking of ourselves as merely pixel people, and start thinking of ourselves as the creators of experiences. And when it comes to experience on the web, there’s no better way to create it than to write, and write well.
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