Brand police sweep Turin Games clean By Nelson Graves
Unassuming Barbara Salmoiraghi is in the front lines of a swat team that can make frenzied beer-guzzling men take their hats off.
“Marketing, marketing. Base calling,” she barks into a walkie-talkie. “Section 114. Ten guys wearing Heineken hats!”
The dark-haired Turin resident is part of the brand police keeping the Winter Olympics venues commercially pure.