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A logo should make an impact on each of your target customers. It makes absolutely no difference in the long run if you, your family, or your employees like your company logo, what matters is if it has an impact on your target customers. In order for that to happen, you have to know them [...]
When getting your logo designed initially, many designers will want to know what type of logo you want‹that is, do you want a logotype or do you want a symbol (graphical element), such as illustrations, icons, or other abstract design elements, in your logo. There is much written on the different types of logos, which [...]
Simple logos are infinitely more effective than complex ones. The most memorable logos in the world are always the most simple. Think about it: Nike, Coca-Cola, Target, GM - all of them have minimalist-minded logo designs. I know a few good tips that can help you determine if your logo is too complex.
First, using [...]
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