Company Logo Design

Here’s a quiz. Name the companies associated with the following:

• golden arches
• a “swoosh”
• a big red bull’s-eye?

You know those are the logos of McDonald’s, Nike and Target because a strong logo is a powerful way to help customers remember a company.

I’m a big believer in logos, even for small businesses. A graphic image not only gives you a more polished appearance, it actually helps customers recall your company’s name. When they see a graphic representation — your logo — as well as hear or see a verbal representation — your name — they use more parts of their brain to process information. By combining words and images, you make a greater impact.

Read the full article about LogoWorks

This entry was posted on Wednesday, September 28th, 2005 at 9:32 am and is filed under Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.