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Although a designer’s eye will normally catch disproportion, a layman entrepreneur might request proportions in a logo that just don’t make sense. Logos that are too long or too tall might look good in some applications, but they usually become a problem when the logos‘ sizes are changed.
When a company purchases a billboard space, for […]
In creating your logo and brand identity, never overlook the importance of choosing the right color. When a customer looks at a logo, his/her mind goes through a sequence of visual perception. The brain first reads shape, then color, then content. So theoretically, the color in your logo is more recognized and potentially more powerful […]
One of the more popular trends in logo design these days is to animate them in online applications. But, aside from its “cool” factor, will an animated logo really make a big difference in the success of a company website?
On the one hand, an animated logo draws the attention of the viewer. Most people […]
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