Get Feedback on Your Logo
A logo is one of the most powerful ways to create a brand and image for your company. It is the face of the company as seen by the world. Because it has such a significant impact on the company it should be carefully reviewed. In fact, the individual or group of individuals designing the logo should not be the only ones reviewing the new logo. Family, friends, employees and customers should also review the new logo. The old saying, “An extra pair of eyes looking at any thing usually yields a better product” couldn’t ring any truer for logo design.
When having others review the potential logo ask them for specifics, like whether or not they like the color, shape or font. Many companies who employ this tactic often find that the employees and customers develop a deeper connection with the company because they feel that have been apart of something important. But, most importantly by letting others review and “vote” on the potential logo you will end up with a better logo.