Company Logo Design

Archive for February, 2005

Good Logos Work In Black and White


Wednesday, February 23rd, 2005

When designing a logo, many people get hung up on the colors. Trying one Pantone color after another in the search to find just the right feel. And while color is important, really good logos work in black and white first. Think about the logos for big corporations like McDonald’s, Nike, and CocaCola. Even when […]

White space = Corporate look-and-feel


Friday, February 18th, 2005

If you take a look at most corporate websites you’ll notice that they all have one thing in common - white space. What is white space? It’s basically just space that is white in the design or web page. I know, you were expecting something profound, sorry.
But seriously, lots of white space in your […]

Tap into color


Friday, February 11th, 2005

Color is often the first thing to catch your eye and the last thing you remember. First impressions are hard to overcome, so make your first impression a good one by using the right color in your logo.
Try not to fall into the trap of making your logo your favorite color. The logos’ color […]


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