Combining Text and Illustration
A logo should bring your company to life. It is the face of your company and link to its future. Incorporating all the right elements into your logo is crucial. So, before you settle on a logo consider adding text and illustration to it. Why, you may ask? Well, sometimes just having a logo isn’t enough to let your target audience know what your company is really about. Including a brief amount of text and illustration to your logo can make a world of difference by adding that extra amount of clarity and the “look and feel” you have been searching for.
However, adding text and illustration to your logo isn’t the best choice for everyone. You have to examine your company and its market position to see if the logo needs a little something extra. For example, if your company is in a highly competitive market then adding illustration and text to your logo can be a great strategy to gain a competitive edge over your competition. Logos that combine text and illustration give a competitive edge because they are more likely to attract and hold an onlookers attention than other logos. Additionally, illustrated logos with text are easily converted to different formats like stationary and business cards.