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A logo should bring your company to life. It is the face of your company and link to its future. Incorporating all the right elements into your logo is crucial. So, before you settle on a logo consider adding text and illustration to it. Why, you may ask? Well, sometimes just having a logo isn’t [...]
So, you have decided you need a logo or your old one needs a little help. You have made a good decision; your logo is an invaluable tool that represents your company. So, once you’ve found the perfect logo don’t make the same mistake that many people do, get your logo trademarked.
Why spend the [...]
Too many business people treat their logo as if it is their brand. This is a huge mistake. Your logo is simply a reflection of everything your brand stands for, including your products and services as well as intangibles like customer aspirations, safety, quality, service, and so on. When creating a logo, choose colors, icons, [...]
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