A Good Logo Needs to be Functional
A good logo needs to be functional. By functional I mean that it needs to work well small, i.e at the bottom of an article, or large, i.e on a billboard. A logo should look good when printed in just one color. A good logo should be able to look good whether reversed out on a dark or light background. It should also look good black and white, i.e for newspaper ads etc.
Added to these functions is the ability for a logo to be memorable. A few questions to ask yourself might be; Will it stand out? Will people remember it? Is the logo right for the market it’s in? By remembering these basic ideas about a logos function, your logos will have added longevity, effectiveness and stability.