Business Logo of the Week: Green Bay Gamblers
The Green Bay Gamblers of the USHL are looking to revitalize after the worst season in team history. The newly designed logo is a throwback of sorts; the new logo resembles the old look of the Green Bay Bobcats, who played in the United States Hockey League from 1961 – 1981. The advertising agency who created the logo, Arketype, said they wanted to combine history with a little bit of the future.
The Gamblers had the worst record in the league and attendance also dropped by more than 20 percent. The head coach and general manager were replaced because of the team’s performance. Newly hired coach and general manager, Jon Cooper, is excited about the team and the look of the logo. “When I first saw the logo, I loved it. It’s got this kind of attitude about it,” Cooper said.
I like the new logo and I hope that the new logo brings the Gamblers good fortune in the coming season.


