Build a strong corporate brand:
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Build a Strong Brand:
What is corporate design and corporate branding? How does a corporate brand reinforce the company visually as well as psychologically? As a company delivers its value proposition consistently and the corporate identity visually associates this, a corporate brand is born. Thus starts the necessary level of positive brand recognition in a customer's mind; both experiential and visual - to become emotionally attached to the brand. This is the starting point of a successful corporate brand. As a company performs, and this is visually reinforced as a visual stamp on company marketing collateral; the company's customers can develop the satisfaction/recognition process resulting in a positive corporate brand. When a company is truly branded in a customer’s mind, often that is a customer for life.
Many companies do not realize the long term value in customer retention that a cohesive corporate brand can give. Generating a unified corporate identity is one of the strongest ways companies can gain consumer recognition and trust.
Consistency across all media:
Starting with a professional corporate logo design is crucial, as all later design elements play off this. The corporate brand will represent the company for the crucial start-up period and become its enduring public image. Getting a great corporate design now will save pain later. Bargain design done in a contest or template - will look like just that in the end. Spending a little time and money at the start in developing a professional corporate logo design will save much time later. The elements of the design; from color, to curve weight, layout and general feel must be worked into business cards, stationery, envelopes, annual reports as well as intranet communications. If the corporate brand is consistent across all visual platforms, the company immediately commands a gravitas when the customer is viewing it for the first time.
The corporate identity must fit well and be visible across the many places it is to be seen. It must be readable at a small size, as in a website header and business card, and in large format like a sign or billboard.
A good corporate brand is creative; to the point and most importantly, clear and readable. Reproduction concerns must be considered such as embroidery, screen-print and possibly such things as engraving and three dimensional sign making. Following this, web presence can be created using the corporate logo design’s look and feel. All electronic communications such as memos, Email signatures, intranet design, invoices, and annual reports - must relate. All the company corporate design and branding must be cohesive. It is important employees, investors as well as clients feel that they are working with a corporate institution. Recently even more pieces of design are included in a company’s corporate identity by necessity; including mobile app icons, avatars, icons for blog comments, electronic signatures, and intranet electronic communications. The many visual mediums, ranging from print to electronic communications have made a coherent look more important than ever. A solid corporate identity, starting with a great corporate logo design; gives the perception of reliability and strength.